INBOUND MARKETING
Turn Your Website Traffic Into Customers
Create a strategy that focuses on your customers, by offering them a relevant and personalised experience.
Essential for any business with an online presence, an effective inbound marketing campaign can help you attract strangers to your website. With the right content and interaction you can convert these strangers into leads and then into happy customers.
Creating quality, useful content for your ideal customer means that the visitors you attract should already be pre-qualified prospects. You don’t want just anyone arriving on your site, after all. Attracting warm leads gives you the best chance possible of turning them into customers and saves your business time by filtering out unsuitable prospects.
BEST INBOUND MARKETING SERVICES
How Can We Help?
There are numerous inbound marketing benefits. Here are some you could implement & benefit from immediately:
By providing informative, relevant content that helps your prospects, and by treating them as an individual and a human when they become a lead, you build trust and credibility. This means a greater chance of closing leads, retaining customers and getting them to sing your praises to other potential customers.
Inbound marketing allows you to run engaging, integrated campaigns that work across several channels simultaneously, to deliver a personalised, relevant message to your audience. It offers a better user experience by bringing together content offers, calls to action, emails, blog posts and even paid media campaigns.
Inbound marketing platforms give campaign visibility to your entire team, meaning that if anyone is out of the office, someone else can pick up the ball. This ensures your lead gets the best possible experience. Inbound platforms also make it easy to follow up emails, get alerts when contacts revisit key pages on your website, download a decision stage content piece or view a certain number of blog posts, so you can take action.
NCCMU Advantage
Inbound Marketing Tools
There are numerous inbound marketing tools available to support your campaigns, to save time and money, and to generally make life easier for your team. Here are some of the tools you could use and specific products currently on the market:
Social Media Software
Social media plays an important role in the attract stage of the inbound methodology, being a useful way to boost your content, as well as communicate with current and potential customers. Social media software allows you to collaborate, schedule posts and manage campaigns across numerous channels.
Landing Page Builders
Landing pages – often featuring content offers – allow you to capture information from prospects, which moves them down your funnel and converts them into leads. Landing page builders offer you a variety of templates that make it easy and affordable to target different buyer personas.
Live Chat
Live chat software enables you to engage a visitor in a channel they are happy to use, and you can respond to them immediately. Statistics state that 38% of consumers are more likely to buy from a business with live chat.
Analytics Software
Analytics software is a vital inbound marketing tool to help you analyse the results of your campaigns, to see what’s working well and what isn’t. This insight allows you to review your strategy, make tweaks to your tactics and continually improve your inbound efforts.
