Paid Campaigns
Neglecting Paid Advertising
Means You’re Leaving Sales
On The Table
01.
Account Audit & Campaign Building
Conducted in line with industry trends and Google best practices.
02.
Conversion Tracking Implementation
We ensure that we accurately measure and report on performance. This also helps us to optimise accounts effectively.
03.
Regular Campaign Optimisation
We optimise campaigns weekly, monthly and quarterly (including search term reviews, keyword/placement reviews, ad copy/creative testing, quality score optimisation, campaign expansions and budget allocation reviews).
04.
Competitor Research
We constantly keep an eye on what the competition are doing and look for opportunities to get ahead of the game (looking at what keywords are they bidding on, what ad copy are they using and much more).
05.
Messaging
We work with clients to define what makes you stand out from the competition (USP) and create the best messaging for your target audience. This helps to improve landing pages and your website overall, increasing your conversion rate.
06.
Machine Learning & Automation
We look to maximise account performance through Google’s latest technology and machine learning, and stay at the forefront of industry changes.
07.
Google Ads
A well-designed Google Ads campaign can put your company and your products/ services in front of customers when they are ready to buy. And as a Google Premier Partner we know how to get you seen, and more importantly, how to get your Google Ads converting.
08.
Microsoft Ads
Bing may have lower search volume than Google, but we’ve seen good conversion rates using this channel – especially for B2B clients. Our Microsoft Ads partnership also enables us to optimise campaigns towards users based on their LinkedIn profile.
OUR USP
What Makes Us Different?
We sit down with you and ensure that we are working towards accurate and achievable KPIs, and we’re open about the potential PPC has for your business.
Full-service Agency
Being a full-service digital and PPC agency gives us better PPC insight (we can create content offers, creative assets, implement HubSpot integration and more to support paid advertising campaigns). This also means we can take care of all your digital marketing in-house if required.
Transparency
You will have a dedicated account manager and receive detailed reporting, focussed on the metrics that matter. While some agencies might inflate numbers or encourage spend increases because they take a percentage, we work on a fixed retainer model.
